THE FOUNDING MILLION
Our Million Step Founding Challenge. Before we serve our first bowl, we're inviting our community to do something extraordinary - walk one million steps with us before opening day.
That's roughly 11,000 steps a day from August through October. This isn't just a challenge—it's a commitment to healthier habits, a stronger community, and proving that lasting change starts with one small step.
The Founding Million
The people who believed before we opened.
The people who put in the work.
The people who walked every step with us.
The people who will always be able to say, "I was there from the beginning."
What’s Waiting at the Finish Line
🏆 One Million Steps. One Lucky Founder. Free Churp for a Year! ($520 value)
🎉 Every Million Step Founder earns:
An invitation to our Founders Preview Dinner
One piece of limited-edition opening merchandise
A chance to win one of five $100 Churp gift cards
Bragging rights for life
How it Works
Sign up using the form below.
Track your steps using any fitness tracker or pedometer.
Hit one million steps before opening day - winner winner, chicken dinner!
Come celebrate with us.
Celebrate the Milestones
🐣 100,000 — Lil Clucker
🐥 250,000 — Free Range
🐓 500,000 — Coop Commander
🔥 750,000 — Sauce Boss
🏆 1,000,000 — Million Step Founder
Share Your Journey
Follow @eatchurp for motivation, milestone celebrations, and weekly updates.
Share your journey using #ChurpMillion and tag @eatchurp so we can cheer you on and feature our Founders.
Download our Instagram Story wallpaper from our Highlights to proudly show off your progress.
Invite your friends, family, coworkers, and neighbors to join the challenge—everything's more fun together.